Privacy Policy
McCracken
Associates is committed to safeguarding your privacy online. Please read the
following policy to understand how your personal information will be treated
as you make full use of our offerings. This policy may change from time to
time, so please check back periodically.
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What personally identifiable
information is collected from you.
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What cookies are and how they are
used.
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Who is collecting the information.
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How the information is used.
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With whom the information may be
shared.
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What choices are available to you
regarding collection, use, and distribution of your information.
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How you can access, update or delete
your information.
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What security procedures are in place
to protect the loss, misuse, or alteration of the information.
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How McCracken Associates protects
children's privacy.
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What else you should know about your
online privacy.
Questions
regarding this policy should be directed to: Info at mccrackenassociates dot com
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What personally identifiable information is collected from you?
McCracken
Associates collects information in a variety of ways from different parts of
the Service.
Some information
is gathered when you register. During registration, McCracken Associates
asks for your email address, first name, last name, alias and country of
residence. While only this information is required to use the Service, the
more information that you provide (and the more accurate it is), the better
we are able to customize your experience. In addition, when the service is
used, we retain your IP address for some period of time. An IP address is
generally not considered personally identifiable information.
If you contact
McCracken Associates, we may keep a record of that correspondence. McCracken
Associates also occasionally asks users to complete surveys that we use for
research purposes. All other information gathered is optional and is used to
publish your member profile for other users to know more about you.
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What are cookies and how are they used?
McCracken
Associates uses cookies to store and sometimes track information about you,
measure the effectiveness of banner advertising and analyze site activity. A
cookie is a small amount of data that is sent to your browser from a web
server and stored on your computer. Cookies are used to:
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Remind us of
who you are and to access your account information on our computers;
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Estimate our
number of members;
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Determine what
members view and how much time they spend using the Service;
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Track your
progress in promotions, sweepstakes and contests; and
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Measure
traffic patterns and the use of individual services
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Who is collecting the information?
When you are on
McCracken Associates and are asked for personal information by McCracken
Associates, you are sharing that information with McCracken Associates
alone, unless it is specifically stated otherwise. Please be aware that
McCracken Associates advertisers or websites that have links on our site
may collect personally identifiable information about you. The information
practices of those websites are not covered by this privacy statement.
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How is the information used?
McCracken
Associates primary goal in collecting personal information is to provide
you, the member, with a customized experience. By knowing a little bit about
you, McCracken Associates is able to deliver more relevant advertisements
and content and, hence, better service to you.
McCracken
Associates takes the advertisement and displays it to members meeting
certain criteria. This way the advertiser never has access to individual
account information.
McCracken
Associates also does research on our member's demographics, interests and
behavior based on the information provided to us upon registration, during a
promotion, from our server logs or from surveys. We do this to better
understand our users. This research is compiled and analyzed on an
aggregated basis. McCracken Associates may share this aggregated data with
advertisers or business partners.
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With whom may the information be shared?
As a general rule,
McCracken Associates will not disclose any of your personally identifiable
information except when we have your permission or under special
circumstances, such as when we believe in good faith that the law requires
it. From time to time, McCracken Associates may use third parties to collect
or distribute information to you and other members. McCracken Associates
will protect confidentiality and security of that information, and not allow
such third parties to use that information other than in connection with the
provisions of the Service. McCracken Associates may preserve Content and may
disclose Content to any third party if required to do so by law or in good
faith belief that such preservation or disclosure is necessary to:
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Comply with
legal process,
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Enforce the
Terms of Service,
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Respond to
claims that any Content violated the rights of third parties; and,
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Protect the
rights, property, or personal safety of McCracken Associates, its
members and the public.
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What are the choices available to you regarding collection, use, and
distribution of your information?
McCracken
Associates may, from time to time, send you email regarding our products and
services. In addition, if you indicated upon registration or later that you
are interested in receiving offers or information from McCracken Associates
and its partners, we or our partners may occasionally send you direct mail
about products and services that we believe may be of interest to you. If
you do not wish to receive these mailings, simply tell us when you give us
your personal account information or edit your account information to
indicate that you no longer wish to receive such offers and mailings.
You also have
choices regarding cookies. By modifying your browser preferences, you have
the choice to accept all cookies, to be notified when a cookie is set or to
reject all cookies. If you choose to reject all cookies, you will be unable
to use the parts of the McCracken Associates service that required
registration in order to participate.
McCracken
Associates does not sell or rent user information to anyone. We will notify
you at the time of data collection or transfer if your data will be shared
with a third party who has an independent right to use your information and
you will always have the option of not permitting the transfer. If you do
not wish to allow your data to be shared, you can choose not to use a
particular service or not to participate in certain promotions or contests.
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How can you access, update or delete your information?
You can choose to
have your account and email address eliminated from our databases entirely
by contacting Info at mccrackenassociates dot com.
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What security procedures are in place to protect the loss, misuse, or
alteration of the information?
Your account
information is password protected so that only you have access to this
personal information. We recommend that you do not divulge your password to
anyone. Remember to log off your computer or close your browser window when
you have finished your work to ensure that others cannot access your
personal information and correspondence.
Unfortunately, no
data transmission over the Internet can be guaranteed to be 100% secure. As
a result, while we strive to protect your personal information, McCracken
Associates cannot ensure or warrant the security of any information you
transmit to us or from our online products or services, and you do so at
your own risk. Once we receive your transmission, we make our best efforts
to ensure its security on our systems.
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How McCracken Associates protects children's privacy?
The safety and
privacy rights of children are very important to us. McCracken Associates is
a general audience website. When children under age 13 attempt to register
with McCracken Associates, we ask them to have a parent or guardian
authorize the creation of that account. This allows McCracken Associates to
obtain verifiable consent from a parent or guardian before we collect any
registration information from a child we know to be under 13 years of age.
In addition, we allow a parent, upon verification, to access their child's
account, edit account information and better control their child's personal
information.
McCracken
Associates will not rent or sell children's personally identifiable
information to anyone. McCracken Associates will send personally
identifiable information about a child to other companies or people when:
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We have a
parent's consent to share the information. Parents have the option of
allowing McCracken Associates collection and use of their child's
information without consenting to McCracken Associates sharing of this
information with people and companies who may use this information for
their own purposes. If you do not wish to allow your child's information
to be shared with third parties, you should not permit your child to
participate in promotions and contests requiring the sharing of
information.
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We need to
send the information to companies that work on behalf of McCracken
Associates to provide a product or service that has been requested.
Unless we tell you differently, these companies do not have any right to
use the personally identifiable information we provide to them beyond
what is necessary to assist us; or
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We respond to
subpoenas, court orders or legal process, to the extent permitted by
law.
Under the
Children's Online Privacy Protection Act, no website operator can require,
as a condition of participation in an activity, that a child under the age
of 13 disclose more information than is reasonably necessary. McCracken
Associates abides by this requirement.
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What else should I know about my privacy?
Please note that
whenever you voluntarily disclose personal information online, including in
your correspondence within your individual groups, that information can be
collected and used by others. In short, if you disclose personal information
online that is accessible to others, you may receive unsolicited messages
from other parties in return.
Ultimately, you are solely responsible for maintaining the secrecy of your
passwords and any information about yourself. Please be careful and
responsible whenever you are online. |
